Protect Your Business Name: A trademark is a distinctive name, word, logo, or device used to distinguish the single source of a product or service. For example, anytime you buy a Pepsi® cola, you know it is coming from the same company, Pepsico Inc. So If you have a business name that is unique and that you believe clearly identifies your product or service then you should take the time to secure it with the US Trademark/Patent Office. Doing so will ensure that nobody else will have the legal authority to copy your property rights.
Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales. For the most part, the steps to starting an online business are the same as starting any business. However, doing business online comes with additional legal and financial considerations, particularly in the areas of privacy, security, copyright, and taxation.